Privacy Policy

Vie Bikes Privacy Policy

Last updated February 14, 2014

Vie Bikes, Inc. (“Vie Bikes”) has created this privacy policy (the “Privacy Policy”) in order explain our privacy practices, including without limitation our information-gathering, information use and dissemination practices for our Vie Bikes website (the “Site”) and services (collectively, the “Service”). By using the Service, you hereby warrant and represent that you have read, understand and agree to all terms and conditions stated herein, including our Terms of Use, available at, which is incorporated herein by reference, and which governs the use of the Service offered by Vie Bikes, and that you are giving Vie Bikes permission to use and store such information consistent with this Privacy Policy and our Terms of Use. You, and each user of the Service are hereinafter referred to as “you”, a “User,” or collectively, the “Users.”

Links and Information

The Service may be linked to Third Party Sites (defined below) operated by other companies, including products, or services that we do not own or operate. Some of these Third Party Sites may be co-branded with our name or logo, even though they are not operated or maintained by us. If you choose to visit or use any third party products or services, please be aware that this Privacy Policy will not apply to your activities or any information you disclose while using third party products or services or otherwise interacting with third parties. We are not responsible for the privacy practices of these Third Party Sites and third party services. Additionally, please be aware that the Service may contain links to websites and services that we operate but that are governed by different privacy policies. We encourage you to carefully review the privacy policies applicable to any website or service you visit other than the Service before providing any personal information on them.

Information Received by Vie Bikes

Personal Information. Vie Bikes collects your Personal Information (defined below) only if you voluntarily choose to share such information with Vie Bikes. You may browse the Site without disclosing any Personal Information. However, in order for you to take advantage of particular opportunities provided through the Service, such as purchasing a product, we may require that you furnish Personal Information. When you (i) register your account, (ii) purchase a product, (iii) sign up for newsletters, (iv) complete forms for optional programs, surveys and other entries, (v) send communications transmitted through the Service and (vi) use the Service under your registered account, we collect information including, without limitation, your name, address, phone number and email address, and in some cases your age and height (collectively, “Personal Information”). Personal Information may also be collected by Vie Bikes if you provide such information in connection with creating comments, posting content, sending an email or message to Vie Bikes or another User, or participating in certain features of the Service.

We may also receive information about you, including Personal Information, from third parties and third party websites (e.g., Facebook, Twitter, etc.) (“Third Party Sites”) in accordance with the policies and terms of such Third Party Sites. Vie Bikes may combine this information with other Personal Information we have about you. If we do so, this Privacy Policy governs any combined information that we maintain in a personally identifiable format.

Anonymous or Aggregated Data. Vie Bikes collects and stores certain data about the use of the Service on an aggregate and/or anonymous basis, including without limitation search terms on the Site. Vie Bikes does not link this information to anything personally identifiable to you.

Cookies and Other Technologies. When you visit websites on the Internet, your browser may automatically transmit information to the websites you visit throughout every visit. Like many websites, we may use “cookies” to collect information. A cookie is a small data file that we transfer to your computer’s hard disk for record-keeping purposes. We may utilize persistent cookies that only Vie Bikes can read and use to save your login information for future logins to the Service, to assist in processing items in your shopping basket or that you would like to purchase, to hold session information, and to track user preferences. We may utilize session ID cookies to enable certain features of the Service, to better understand how you interact with the Site and to monitor aggregate usage by our users and web traffic routing on the Service, to track the number of entries in Vie Bikes promotions, sweepstakes and contests and to identify visited areas of the Site and Service. Unlike persistent cookies, session cookies are deleted from your computer when you log off from the Site and Service and then close your browser. Third party advertisers on the Site may also place or read cookies on your browser and we may use Flash cookies (or local shared objects) to store your preferences or display content based upon what you view on our site to personalize your visit. While Vie Bikes is committed to your privacy, the Site and the Service do not respond to “do not track signals” or other mechanisms. For certain cookies that you can choose not to accept, if you do not accept those certain cookies, you will not be able to use all portions or all functionalities of the Service. We and our service providers may also use “pixel tags,” “web beacons,” “clear GIFs,” or similar means in connection with the Service and HTML-formatted email messages to, among other things, track the actions of Users and email recipients, to determine the success of marketing campaigns and to compile aggregate statistics about Site usage and response rates. We may also engage one or more third party service providers to serve online advertisements on our behalf. They may use a “pixel tag” to collect anonymous information about your visits to this Site and to other websites, and they may use that information to target advertisements for goods and services. This information is collected anonymously, in a manner that does not personally identify you.

IP Address. When you visit and interact with the Site, Vie Bikes and/or third parties with whom Vie Bikes has contracted to provide services to Vie Bikes may collect your Internet Protocol Address (“IP Address”), which is a number that is automatically assigned to the computer that you are using by your Internet Service Provider. This number is identified and logged automatically in our server log files whenever you visit the Site, along with the time(s) of your visit(s) and the page(s) that you visited. We use IP Addresses to monitor the regions from which Users navigate the Site and for fraud prevention purposes.

Employee Data: Vie Bikes also collects and uses personal data regarding Vie Bikes’ employees (“Employee Data”) which may include name, address, job title and other job information, including location, compensation information, identification information, employment history and a copy of employment agreements.

Public Pages: You understand that when you use the Service, information you post in your public profile and in any other interactive public areas of the Service will be publicly available and you provide that information at your sole risk.

Financial Information: We may also require you to provide us and/or our third party agents (“Agents”) with whom Vie Bikes has contracted to provide services to Vie Bikes with your financial information, including billing name, address and credit card number (“Financial Information”).

Only authorized Vie Bikes staff have access to your Personal Information in its entirety. Other staff may have access to portions of this information if it pertains to their job duties.

Geolocation: For some of our services, we may equip our bikes with Global Positioning System (GPS) bike tracking technology. GPS is a network of satellites that allows us to determine the location (latitude and longitude) of a Vie bike. This information is transmitted to Vie Bikes and temporarily stored (including while it is leased to you). Vie Bikes uses this information for a variety of important purposes. For example, we use GPS data to provide roadside assistance when you need it and to locate lost or stolen bikes. We do not actively track or monitor bike location, and we do not store historical GPS data regarding bike location – we use GPS data only to determine the last reported location of a Vie bike.

Vie Bikes may disclose your personal information, including location/GPS data, in response to legal process (for example, a court order, search warrant or subpoena) or requests from law enforcement authorities; in other circumstances in which Vie bikes believes the website, the Vie Bikes service or our bikes are being or has been used in violation of the applicable law or otherwise in the commission of a crime; when we have a good faith belief that there is an emergency that poses a threat to the safety of you or another person; or when necessary to protect the rights or property of Vie Bikes or third parties.


Vie Bikes’ Use of Personal Information

Vie Bikes uses Personal Information for the following general purposes:

  1. to provide our products and the Service,
  2. for billing, identification, authentication, and fraud prevention,
  3. to analyze Site usage and improve our products and the Service,
  4. to contact you and deliver administrative notices and communications relevant to your use our products and services,
  5. for internal market research, troubleshooting problems, and detecting and protecting against error, fraud or other criminal activity,
  6. for distribution to our Agents (defined below) that provide services to Vie Bikes and partners of Vie Bikes who are bound by privacy restrictions at least as restrictive as those set forth in this Privacy Policy,
  7. to enforce our Terms of Use, and
  8. as otherwise set forth in this Privacy Policy.

Although we ensure that our Agents receiving your information are bound by privacy restrictions at least as restrictive as those set forth in this Privacy Policy, Vie Bikes is not responsible for any issues that may arise regarding the privacy policies of any of its Agents, affiliates, third party service providers or advertiser. By using this Site, you do hereby agree to hold Vie Bikes harmless from any claims and/or damages that may arise from the actions of any of its affiliates and/or advertisers.

Two things drive Vie Bikes’ decisions regarding the use of information collected from Users: 1) improving user experience by offering personalized services, content and advertising, and 2) market research.

Ads are a standard part of user experience on the Internet, and Vie Bikes believes that targeted advertising enhances this experience. Vie Bikes may use cookies and other technologies, and Personal Information to place ads where they believe interested parties will see them.

In addition to banner ads, Vie Bikes may advertise products, companies and events that we think might interest you through the email address you provide.

Vie Bikes may analyze Personal Information and web navigational data based on your interests and may use the analysis from this information in a way that doesn’t reveal a User’s Personal Information (“Market Research”) in order to:

  1. Market the Service,
  2. Improve the likelihood of a sale to a group of Users,
  3. Increase the likelihood that a group’s experience with the Service is relevant to its interests as a whole.

Vie Bikes uses data at the individual level to sell products and services to Users who express an interest in these products and services, through a poll for example, or to Users who can be presumed to have an interest based on results from our Market Research.

Vie Bikes may use your cell phone number to call or text you in order to provide the Service that you have purchased, such as roadside assistance. If you would like more information about this policy, or to opt out, please review our Terms of Use, available at or email

We use Financial Information solely as authorized by you in accordance with the Service.


You may opt-out of receiving communications from us and our Agents, remove your information from our database, and choose to not receive future communications unrelated to the Service.

During registration you choose whether to receive correspondence from either Vie Bikes or our Agents and whether you want to participate in a variety of Vie Bikes programs. Your information remains on your Profile and you can, at any point, easily edit, update or correct your profile information and preferences by using the features and functionality of the Site or by emailing us at

If you purchase anything through Vie Bikes, we may occasionally contact you with information about special events, sales, activities, promotions, contests, submission opportunities and programs. You may “opt out” of receiving promotional and marketing materials by emailing us at However, this shall not affect our ability to send you service and account related emails and to use your Personal Information as otherwise described in this Privacy Policy. Please be aware that if you “opt out” of receiving commercial email from us, it may take up to ten business days for us to process your “opt out” and you may receive commercial email from us during that period.

If you receive unsolicited email from a Vie Bikes domain, please contact us at

Vie Bikes’ information retention policy

To preserve the integrity of our databases, we may retain information submitted by Users for an indefinite length of time. If required by law, we will delete Personal Information by erasing it from our database. We will also respond to User requests to delete or correct account or Personal Information, which you can do by contacting Vie Bikes at

Videos and Images of Vie Bikes

For each User who has provided Vie Bikes with any content, including without limitation photos, videotape, film, record, photograph, text, graphics or other material, you consent to our use of these materials in accordance with the section titled “User Content” of the Terms of Use, available

Vie Bikes’ security of collected information

Your Vie Bikes account is password-protected so that only you and authorized Vie Bikes staff have access to your account information. In order to maintain this protection, do not give your password to anyone. If someone who represents to you they are Vie Bikes staff and asks for any personal account information, including password, check their URL. If it doesn’t say they are, they aren’t. Also, if you share a computer, you should sign out of your Vie Bikes account and close the browser window before someone else logs on. This will help protect your information entered on public terminals from disclosure to third parties.

Vie Bikes makes every effort to ensure that your information is secure on its system by using commercially reasonable physical, managerial and technical safeguards. We also employ customer record managers to protect against loss, misuse and alteration of the information under our control. Extremely sensitive information, like credit card numbers, is always transmitted in encrypted form. Only certain authorized Vie Bikes staff can access Personal Information, and then only if it is relevant to their job duties. Vie Bikes has staff who work to maintain this Privacy Policy and other privacy initiatives, periodically reviewing security and making sure that every Vie Bikes employee is aware of our security practices. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, Vie Bikes cannot guarantee the security of any information you transmit to us, and you do so at your own risk. While Vie Bikes will use commercially reasonable efforts to ensure the security of all credit card and all other Personal Information, we expressly disclaim any liability for any unauthorized access to or use of our secure servers and/or any and all personal and/or financial information stored therein, and you agree to hold Vie Bikes harmless for any damages that may result therefrom. If you have any further questions on this issue, please refer to the Terms of Use, available Vie Bikes expressly disclaims any liability that may arise should any other individuals obtain the information you submit to this Site.

With whom does Vie Bikes share information?

When you submit information to Vie Bikes, it is collected, processed and maintained solely by us or by our Agents who are bound by privacy restrictions at least as restrictive as those set forth in this Privacy Policy. We may allow our business partners to collect information about Users that is not extremely sensitive Information. If you would like to opt out from the onward transfer of your information to our non-agent partners, you may send us an email at Include the word “privacy” in the subject line of the email and all your registration information in the body of the email.

Some Vie Bikes content is “sponsored by” or “presented by” other companies. Vie Bikes shares market research data collected on the Site or via email surveys with these partners. This information is aggregate and not linked to specific individual users.

Vie Bikes reserves the right to disclose Personal Information from both private and public areas of the Site at our discretion, if required by law or if we are given reason to believe, in our sole discretion, that someone is causing injury to or interference with the rights of Users, the general public, or Vie Bikes, to comply with a judicial proceeding, court order or legal process.

We will not transfer to a non-Agent third party any Personal Information that is sensitive in nature, such as information specifying your medical or health condition, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership without your prior affirmative consent.

Finally, Vie Bikes reserves the right to transfer, sell and/or distribute all information collected through the Service to an affiliate, subsidiary, or third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or part of our business, assets or stock. We will use our best efforts to ensure that the new entity follows this Privacy Policy with respect to your Personal Information, as and to the extent required by applicable law.

How can Users edit their information?

Vie Bikes believes strongly in giving you the ability to access and edit your Personal Information. You may edit your account information by emailing us at and in the future we may provide the functionality for you to edit your account information via the Site.

So that we can protect the integrity of sensitive data, there are certain pieces of information, such as your age, that you cannot alter yourself. For example, since children under 18 are not allowed to register as Users, we need to take reasonable measures to preserve the accuracy of our Users’ ages. Please contact us at to find out how to change information you cannot access through your account.

Information transmitted through boards, chats, polls or through any other public means will remain in our databases.

Notification of changes

Vie Bikes’ Privacy Policy is periodically reviewed and enhanced as necessary. This Privacy Policy might change as Vie Bikes updates and expands the Service. Vie Bikes will endeavor to notify you of these changes by email, but will not be liable for any failure to do so. Vie Bikes also encourages you to review this Privacy Policy periodically. If you do not understand any of the terms or conditions of any of Vie Bikes’ policies, you may inquire regarding the same via email at

Users from outside the United States

Vie Bikes and its Service are based in the U.S., and Vie Bike’s offices are headquartered in the U.S. Please be aware that information you provide to Vie Bikes that it obtains as a result of your use of the Service may be processed and transferred to the U.S. and be subject to U.S. law. The privacy and data protection laws in the U.S. may not be equivalent to such laws in your country of residence. By using the Site, participating in any of the Service, or by providing Vie Bikes with your information, you consent to this collection, transfer, storage, and processing of information to and in the U.S. Vie Bikes will take all steps reasonably necessary to ensure that you data is treated securely in accordance with this Privacy Policy.

How can I reach Vie Bikes staff?

If you have technical problems, questions or other issues related to your use of Vie Bikes, please click the link Contact Us on the home at the bottom of any page of this Site. You can also contact us at

Vie Bikes’ staff will respond to all requests sent through mail or email from Users interested in knowing more about what Personal Information is stored on the Vie Bikes database, or if they want their Personal Information nullified, or have additional questions regarding privacy.

Contacting Us

If you have any questions about this privacy statement, the practices of this site, or your dealings with this Site, you may contact us at